WHO WE ARE

annie
chang

Co-Founder

Annie Chang is a creative strategist with 10+ years experience directing bold marketing strategies and brand storytelling. Her work has been featured in CBS News, The Frontier, Bloomberg, Fortune, Forbes, VICE, The Verge, and Fast Company. A graduate of Northwestern University’s Medill School of Journalism, Annie was an award-winning on-air TV news reporter in her early career. She went infamously viral sh*tposting as the "Big F*cking Field" for Tulsa's (failed) bid for a Tesla factory before leading a campaign that was actually successful in securing an IKEA store for the city a few years later. These days, you can find her walking her dogs or crying at a Tulsa Ballet performance.

luke
leifeste

Co-Founder

Luke Leifeste’s career spans network news, television production, and legacy print media in New York City. He was most recently a senior editor at Condé Nast. A graduate of New York University, Luke has worked with A24, GQ, Architectural Digest, Highsnobiety, the TODAY show, Saturday Night Live, NBC News, and more. His work has been published in New York Magazine and GQ. A proud Tulsa native, Luke fell in love with his hometown all over again during the pandemic — and ultimately decided to take a leap of faith and move back. Unsurprising to no one, his obsession with spreading the gospel of Tulsa has become his full-time job.